Toronto Baseball Guys
Monday, May 17, 2010
  Who are the Ad Wizards??
I am sure you have all seen the commercial where a bunch of suits dressed as big Blue Jays are talking about how to get people to the game and the only guy with an idea comes up with selling hot dogs at the game. The boss bird explains that this was a good idea 80 years ago, then taps a bat in his hand like he is about to whack this guy for his stupidity. I am not sure if this is supposed to be funny, or is it a desperate cry for help from a failing marketing department. The commercial is the latest in a long line of really bad ideas. We had Roy Halladay at a hostage situation, there was the series about the players when they were kids and now this "Al Capone in Untouchables" themed one that seems to show that the team is totally out of touch with its audience.
I don't know the ins and outs of marketing, but lame ass idea like the ones here just aren't going to work. I would suggest you look at how the smaller yet succesful markets are marketing their teams and try that. What do Minnesota and Milwaukee do to get people to the games? Other than on-field success what did Philly do to get their people back? Surely it was not with half baked, not funny, nothing to do with baseball ideas.
This is a blank slate time for the team. There is a new, energetic GM, they have a great, young pitching staff, you have young stars in Lind and Hill, you have an up and coming talent like Travis Snider. The team and its potential should be the selling point. These guys are hopefully the building blocks for a winner. Come out and watch them grow. I grew up as the Bell, Barfield, Moseby outfield matured, as Tony Fernandez took over from Alfredo, as the Joey Mclaughlin, Roy Lee Jackson, Dennis Lamp, Bill Caudill and Gary Lavelle hand grenade bullpen blew countless late leads for the not quite ready for prime time team. I lived and died with each gut wrenching loss or narrow win. I think for people to care about the team they need to care about the players. Maybe that is the problem, baseball players are too much like Alex Rios and not enough like uh like um Hmm. Well anyway, lets sell the players and have cheap beer and hot dogs nights and let's not have people scratching their heads when they see the commercials wondering "Who are the Ad Wizards that came up with this campaign?".
 
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